It’s no surprise, given the state of the pandemic, but Apple has closed nearly 100 stores across the US and in other regions worldwide. According to the Verge, this includes all stores here in California, as well all stores in Tennessee, Utah, and Minnesota. There are closures in other states as well, but it mostly depends on the area, as some are still operating.
It’s probably the right move, considering how many people these stores attract. Plus they were never really designed with social distancing in mind, so keeping them open does present some risk. There is a bit of a silver lining for our industry though. With Apple stores under temporary closure, there is an opportunity for independent repair shops to attract new clientele and show them the value that local shops can provide. Most consumers aren’t aware of the additional services and offerings that come from these small businesses, many of which simply are not offered directly from Apple. Plus there’s the added benefit of safety, since these shops specialize in repair, rather than large-volume retail sales. It’s just easier to maintain social distancing and other measures at these types of establishments.
If your shop doesn’t already have a promotional effort, now might be a good time to start one. While Genius Bars are still honoring scheduled appointments, simply walking into your local Apple Store won’t be an option, and that means some customers will be left with an unmet need- and that’s definitely where a business like yours can save the day!